Online Marketing

RSS – Past, Present & Beyond

RSS – Past, Present & Beyond

Posted on 22nd March 2013 by Sam

With a certain open-source content management systems making life difficult when setting up an RSS feed (RSS means Really Simple Syndication – although maybe this should be dubbed Not So Simple Syndication when working with the aforementioned CMS) I was asked my opinion on whether or not the required effort is worthwhile. This led to some interesting discoveries and opinions so I thought I'd write up my findings.

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An Introduction to Google Analytics

An Introduction to Google Analytics

Posted on 29th November 2012 by Alison

Google Analytics is an invaluable tool for measuring the performance of your website. It's one of the many services in Google's repertoire of online web tools designed to help you improve your standing on the internet and increase traffic to your website. Other tools in the same family include Webmaster Tools and Google Adwords.

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What Are Meta Tags?

What Are Meta Tags?

Posted on 15th February 2012 by Alison

Meta tags are pieces of hidden information within a web page that are invisible to the user but important to other services, mainly search engines. Search engines are most likely to pick up on your site's description and keywords meta tags which are then used to evaluate the content of each page and indicate where your website should be ranked in search engine results.

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Search Engine Optimisation Guarantees

Search Engine Optimisation Guarantees

Posted on 17th April 2009 by Anthony

Many search engine optimisation companies are now offering guaranteed 1st position rankings under keywords of your choice. While this appears very attractive, there are a few things to look out for here.

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