Halesowen Self Drive
Who are Halesowen Self Drive?
Halesowen Self Drive is an established van hire company based in the West Midlands. Having started their business with just 5 vans they have grown steadily over the last decade to expand their fleet to over 20 transit vehicles, from small Ford Transit Connects to larger Luton vans. Whether you're looking for some extra space for a big shopping trip or planning a house move, they've got options to suit every need.
Halesowen Self Drive approached Ballyhoo with the goal of establishing a strong brand for the company and launching a new, interactive website to make it as easy as possible for customers to obtain quotes and submit enquiries.
What the client has to say about our work...
“Very well organised team, helped me every step of the way to understand and use the website they designed for my company. Very easy and straightforward for customers to use.
“Excellent use of scope to create and design something very significant for the company's whole new look.”
Gary Joiner, Manager
Despite having no formal brand identity or logo, Halesowen Self Drive were using a strong colour palette of orange, white and black to differentiate their venture from the competition. These colours have been associated with the company for some years, predominately on their shop front and van livery, so it was important to Halesowen Self Drive to retain this element of their identity during our branding exercise. Using these colours as part of the new identity would also help to minimise costs when rolling out the new look.
With this in mind, and with otherwise free reign, we set about creating a number of logo concepts based on our research into their industry and target audience. We worked closely with the client to develop and refine the logo, which was then presented with formal brand guidelines.
Brand guidelines contain detailed examples on how the logo should be displayed and positioned in various situations as well as having information on colour codes, straplines and typography. Halesowen Self Drive can refer to this guide or present it to graphic designers to ensure their brand is consistent across all media.
The finished logo cleverly uses negative space to show three vans of different sizes, a feature which is retained whether the logo is being used in full colour or monochrome. The logo mark can also be used with or without text.
With Halesowen Self Drive's new brand identity in place, we set about crafting how their new website should look and behave. Striking imagery of the vans available have been used to offset the simple colour palette and effective elements including clean lines, attractive icons and subtle hover effects add the finishing touches for a fresh and appealing website.
A prominent and intuitive quote calculator dominates the home page, allowing users to simply select the type of van they want to hire, select pick-up and drop-off dates and click Get a Quote. Contact details are prominently located in the head and foot of the website and other elements such as opening times and location have also been included. At all times the user's primary needs (price, contact, location) have been considered to achieve a friendly and clear web design.
On the Our Vans page, each type of van is clearly listed with a quality image allowing the user to choose the type of van they need at a glance. Each type of van has a dedicated page containing images, key features, dimensions and a quote calculator. From here the user can then submit an enquiry to the company.
There are a number of restrictions and rules governing van hire, so it was important to clearly list what is required of customers wishing to book vans (the “small print”) and also make it obvious during the quoting process that van hire is only available to good, experienced drivers – this is achieved by requiring the user to tick a checkbox stating that they are over 25, have had a licence for 2 years and have no more than 3 penalty points.
Other pages include About Us, Latest News, Your Feedback and Contact Us. A Sitemap and Terms & Conditions and Privacy statements are located in the footer as common practice dictates.
With mobile devices slowly beginning to dominate visitor statistics we have reached a point where it is an absolute must that websites are built with the mobile device in mind. Not only do you risk losing customers and not creating conversions by not having a mobile optimised website, you also risk losing authority in search engines (take a look at Do I Need My Website to be Mobile Optimised? to find out more).
Taking this into consideration, halesowenselfdrive.co.uk has been built to operate responsively and therefore works seamlessly on any device regardless of manufacturer, operating system or screen resolution. All of the responsive sites that Ballyhoo create are put through rigorous testing on an array of desktop and mobile devices to ensure that they not only operate on current devices, but older devices too. Furthermore, halesowenselfdrive.co.uk (and all responsive websites that we produce) should maintain its visual and operational function on any future devices.
As halesowenselfdrive.co.uk responds to various screen resolutions the “Get a Quote” form remains dominant on the page, while the telephone number and email convert to easily “tap-able” buttons, thus making all the major call-to-actions easily accessable. The navigation of the website neatly folds into a drop down menu which, again, can be easily selected on a touchscreen device.
Hosting & Email
In addition to the work outlined above, we are also providing a hosting package for Halesowen Self Drive and have introduced them to Google Apps for Work. Our service here included the set up and configuration of Google Apps for Work with their domain name as well as the migration of existing emails and contacts.
Google Apps is a cloud office suite that allows you to access emails, calendars, contacts and important documents on the go with seamless syncing between devices. Powerful spam filters ensure you only see the messages that matter and if browser-based email isn't your thing, you can even use it with Outlook too. Learn more about Google Apps for Work.