Who are HootLoot?
HootLoot is a brand new money management tool for parents and children that was founded by banking and media professionals, David and Ale. HootLoot was set up to educate children about spending and saving by providing a platform to manage money, reach goals and learn those all important “money habits”.
HootLoot commissioned Ballyhoo to help them build this unique and sophisticated web application. This included designing their brand and identity as well as designing and developing a complex set of features simple enough for children to manage.
As HootLoot was an entirely new venture it was in need of a full branding exercise. The site was to be informal, yet professional, as HootLoot did not want their brand to appear too corporate or resemble that of a bank. David and Ale wanted the logo to include a character, such as a wise owl, that could be used to identify the brand across various platforms.
After multiple sketches and revisions, a bright and playful brand was produced that portrayed HootLoot perfectly. An owl was used as the final character to be used throughout the site for brand continuity, coupled with a striking speech bubble to outline the logo.
Big, fun images are used throughout the site to attract the younger generation while maintaining a polished appearance to instill trust in parents.
Brand guidelines contain detailed examples on how the logo should be displayed and positioned in various situations as well as having information on colour codes, straplines and typography. The client can refer to this guide or present it to graphic designers to ensure their brand is consistent across all media.
HootLoot was built using our very own content management system, Ballyhoo Refresh, and boasts a plethora of custom features created to offer unique money management tools, including savings calculators, a pocket money manager, savings goals and wish lists.
A login account for parents gives them the ability to set up separate accounts for their offspring and select which features they will have access to. Children are then able to log in and create wish lists, set goals and ask for money from friends and relatives towards their targets.
As with all of the websites Ballyhoo produces, HootLoot was made to work seamlessly on any device and was developed in a separate, temporary environment and fully tested using our testing facility. Once the client was happy with the final product, the HootLoot website was launched.
- Parent Account
A parent account allows parents to manage their children's accounts. They can choose which features are available to their child and manage their goals and contacts.
- Individual Savings Goals
Whether it's a small, short term goal like saving for a bike or a pair of roller skates or something more ambitious like their first car, children are able to set up savings goals and wish lists. They are kept up to date with their progress and encouraged to set up savings deadlines.
- Calculators and Planners
Various calculators and planners have been developed to help children (and parents) easily manage their spending and saving.
Children can request contributions to their savings goals (from contacts that their parents have approved). They can see how close to their goal they are and receive money through a linked PayPal account.
- Pocket Money Manager
A pocket money manger was developed to keep track of a child’s pocket money. Parents can set chores that need to be completed before pocket money is handed out and the child can log in to tick them off the list or see their progress.
How Can We Help?
If you are in need of a new website, a revamp for your existing website, development to work responsively or anything related to websites and the internet in general then feel free to get in touch. Any member of the Ballyhoo team will be happy to help and can be contacted by telephone on 0121 288 1100, email to firstname.lastname@example.org or via the contact form on our contact page.