How To Organise Your Website Content

How To Organise Your Website Content

Once you’ve commissioned a web design project the time inevitably comes to organise the content you want to display on your new website. This can be a daunting task but with a methodical, organised approach you can make this job a bit easier on yourself (or whomever you’ve tasked with writing your copy!) and, in turn, your web designer.

Planning

The first thing you need to do is identify which pages you need on your website to get key information across to your website visitors.

Some topics will be more important than others. For example, as a web design agency, visitors to the Ballyhoo website are mainly looking for information about our services, company, projects and contact details. These are therefore all important enough to have dedicated pages on our website and be accessible via the main menu. Other areas, such as job opportunities and side projects like Longbridge Device Lab, are not as important so they can be featured less prominently.

Try making a list of which topics you need to cover and then prioritise them. You may find that some topics can be naturally grouped together under one page or that there may be a lot to say about certains items which will mean a dedicated page is better suited.

Structure

Your website structure can be a tricky one to get your head around, particularly if there’s a lot you need to convey through your content. Pages must have a defined hierarchy whereby the route you have taken to particular content can be clearly retraced. In other words, every page must have a parent.

For us, the simplest way to think about things is by picturing your website using a tree structure. Your home page is the trunk from which all branches stem. Branches can have many smaller branches (sub-pages) but if you trace the tip of a small branch all the way back through its parent branches you’ll get to the trunk.

Following the diagram below, using a web design company like Ballyhoo as an example, to reach the page “Custom Booking Systems” you must follow the path Home > Services > Web Design > Custom Booking Systems. You'll often see this path displayed on websites you visit in what we call "breadcrumbs" (as in, they help you find your way back home - for an example, take a look at the top of this page).

Example Website Tree Structure

Grab a pen and some paper and try mapping out your website using a tree structure. Don’t worry if it takes several drafts to come up with something you are happy with. Once you have finalised this, keep it handy for easy reference and create a digital version like the above if possible. This will be very handy for your web designer to refer to when adding your content. Note: if your website structure is particularly complex a bulleted list with indents for each level may be better suited. 

Copywriting

Firstly, if you’re not a natural writer and you struggle to put pen to paper, or fingers to keyboard as the case may be, please consider hiring a copywriter. Ballyhoo, for example, provide excellent copywriting alongside our web development services as we understand how important good copy is. Although this may not be something you’ve budgeted for it may save you money in the long run as your time can be better spent on what you’re good at rather than wasted staring at a blank computer screen.

If you feel confident or have someone to entrust this task to then please read on. These are our top tips for writing and providing good content for your website:

Have a go at writing one page of the content that you have identified, timing how long it takes (it should take you around an hour to write 500 words).

Media

In addition to your copy you may also want to include relevant media to support your text. Anything from photos and videos to downloadable PDFs come under this umbrella.

The main thing you need to remember before you send media your web designer’s way is to properly name every file and ensure that every reference to said files are clear and correct within the documents you’ve created for each page.

Ensure that you have permission to use any media files you send to your web designer. If not you may risk legal proceedings and be forced to pay royalties or at the very least take down the files.


If you would like any assistance planning or creating your website content feel free to get in touch with the Ballyhoo team on 0121 222 5780 or by email to hello@ballyhoo.co.uk.

Alison Chaffey

By Alison Chaffey

Alison is Ballyhoo's Office Manager, responsible for keeping the business running smoothly and moving towards bigger and brighter things.