Joe's Ice Cream

Who are Joe's Ice Cream?

Joe's IcecreamJoe's Ice Cream are iconic ice cream makers with parlours in Mumbles, Swansea and Cardiff. Their products are sold everywhere across the region, from local shops and cafés to major national supermarket chains.

In South Wales Joe's Ice Cream is firmly a part of local history - they've provided locals and tourists alike with real Italian ice cream since the early 20th century! Generations come together over Joe's Ice Cream and you'd be hard pushed to find anyone who doesn't love their creamy gelato.

In 2012 Joe's Ice Cream decided to celebrate 90 years in the business with a re-brand, to extend to their packaging, parlours, merchandise and website.

What the client has to say about our work...

Very very happy with the results, you have got everything we wanted spot on. The layout is crisp and fresh, very user friendly, and all the admin side is so much easier to use that anything previous.

As for Ballyhoo, always a pleasure to work with you, very helpful on the phone (even when I call 10 times a day haha!). We are all very happy with the results this end, thanks!

James Rees, Joe's Ice Cream

Branding & Design

Joe's Ice Cream approached Unreal Ltd, a London based branding consultancy, to produce their new branding. With a new logo, packaging and other design elements ready for production Joe's then entrusted Ballyhoo with the task of designing their new website.

With such a fantastic brand foundation to work from (hundreds of genuine comments from Facebook and Trip Advisor were used as inspiration for the new packaging!) our graphic designer had no problem producing a web design that would tie in seamlessly with Joe's offline design materials.

Key Development Features

Joe's icecream mapVery early on in the project we realised that our content management system, Ballyhoo Refresh, would be the ideal base on which to build the new Joe's Ice Cream website.

We came to this conclusion because a) the team at Joe's wanted to manage their website content in-house and b) a number of complex features needed to be integrated with the site for the benefit of their customers. The flexibility that Ballyhoo Refresh affords developers means it's really easy to expand functionality whilst retaining key content management features for the administrator.

In addition to installation of the content management system and template development, the specific features that we developed for this website include:

  • Find Your Nearest Joe's
    A module we have developed completely from scratch based on Joe's Ice Cream's requirements. This feature is integrated with Google Maps to find the closest Joe's Ice Cream parlour to the user based on the postcode they submit to the system.
  • Facebook Social Plugin
    The integration of Facebook's social commenting system that enables users to comment on through their Facebook account. Includes the option for users to post their comments on their timeline, in turn giving Joe's further exposure to their visitors' friends.
  • PayPal Shopping Basket
    A custom PayPal shopping basket enabling users to purchase Joe's Ice Cream merchandise.

How Can We Help?

If you are in need of a new website, a revamp for your existing website, development to work responsively or anything related to websites and the internet in general then feel free to get in touch. Any member of the Ballyhoo team will be happy to help and can be contacted by telephone on 0121 222 5780, email to or via the contact form on our contact page.

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