Keyword Research

Without a doubt, keyword research is a very important part of any online marketing strategy and is the starting point from which many of our efforts will stem. Keywords are single words or phrases that customers use to help them find your website, typically typing these into search engines like Google in the hope the keyword will return a list of relevant websites with the information or products they’re searching for.

At the start of your online marketing service we’ll generate a list of keywords we see the most benefit in targeting. Our research into your business, industry and competitors will generally dictate the final list and your suggestions are welcome. The competitiveness of each keyword and their respective search volumes will also help us to analyse which keywords will bring in the best quality of traffic. Keyword research is very much an ongoing process as we look at the performance of your online marketing package as a whole and take into account any new services or products you introduce over time.