Who are Snowcompare?
Snowcompare is a new comparison website for ski holiday transfers, providing services throughout Europe, including; France, Austria, Italy and Switzerland. Their aim was to make booking a transfer easy and affordable for their customers.
As well as making it easy for customers to book transfers, Snowcompare wanted to give their suppliers ultimate flexibility when creating a journey, providing a supplier control panel to allow them to manage their services, availability and even their seasonal pricing.
Snowcompare aren’t planning to stop there either, they want to give users the opportunity to compare other services such as flights, accommodation, equipment hire and travel insurance to ensure they can get the very best deal all in one place.
While designing the site, we knew that we wanted the booking process to be not only slick but also extremely easy to use. With that goal in mind, we made the comparison functionality apparent as soon as a user hits the homepage.
For the suppliers using the system, we put a lot of thought into all the tools they’d need to make versatile journeys. The two main tools we included were an integrated pricing spreadsheet, to give flexibility on pricing based on the number of passengers, and an availability calendar to allow suppliers to select and show their availability easily.
To make pricing easy to set for suppliers, we built our very own spreadsheet-like system which allows users to click and drag pricing to other cells or double click a specific cell to set a price manually. Suppliers are familiar with managing their pricing structure with applications such as Microsoft Excel so this should be a comfortable experience for them.
We also added a currency conversion, from GBP (£) to EURO (€), to allow users from anywhere in the continent to accurately receive the correct pricing and pay online. This was crucial as the system had to cater to a broad audience, who may be more familiar with one currency or the other.
The payment system we decided to use for Snowcompare was Stripe, not only is this now a recognised and trusted brand, but it also allows a lot of flexibility in comparison to providers such as Paypal or Sagepay. It is also a lot more reliable than other providers which allows users to confidently make their purchases.
As this was an entirely new website, it needed a strong brand to accompany it. We worked with the client to create a recognisable and vibrant brand, which would be able to stand on its own. We then documented this to provide the client with a tangible brand guidelines document; a formal record of the identity of the company to distinguish a unique brand image and ensure the website, logo, colour schemes and fonts were all consistent.
Brand guidelines contain detailed examples on how the logo should be displayed and positioned in various situations as well as having information on colour codes, straplines and typography. The client can refer to this guide or present it to graphic designers to ensure their brand is consistent across all media.
The final result is a clean and smartly designed brand which includes a logo that shows a snowflake to reflect the brand name that incorporates a mouse cursor that reflects the online nature of the business.
A booking system was developed to allow users to book transfers online and even on their mobile whilst they’re on the go.
We implemented comparison functionality which gives users the opportunity to compare the cheapest prices across all suppliers. We made this extremely flexible so additional services such as flights, accomodation and travel insurance can be added in the future.
We developed a custom availability calendar for suppliers to use and block out the days that their services are not available. Suppliers can easily block out multiple dates by simply selecting and dragging their mouse over a period of days.
Supplier Seasonal Pricing
A seasonal pricing option was crucial for helping suppliers select the correct pricing depending on the time of year. We wanted to make sure that, when creating a journey, suppliers were not limited by the tools we gave them.
A custom review system was developed into the site to allow users to post how their transfers were. It was important to allow the users to leave feedback, not only to help future users pick their transfers but also to allow suppliers to gain an insight into how they are doing and tweak their services where necessary.
How Can We Help?
If you are in need of a new website, a revamp for your existing website, development to work responsively or anything related to websites and the internet in general then feel free to get in touch. Any member of the Ballyhoo team will be happy to help and can be contacted by telephone on 0121 222 5780, email to firstname.lastname@example.org or via the contact form on our contact page.