Who are Steps2Sport?
Steps2Sport provide sports education services for local schools and communities in Birmingham. They run academy courses, including soccer and dance, throughout the year to inspire both children and their families to lead a healthy, active lifestyle. As well as this, Steps2Sport assist schools by enhancing the national curriculum through specialist sports training for students.
Steps2Sport approached Ballyhoo with a functioning website which held a primitive booking facility that was not working effectively for them. Their branding also appeared to be quite outdated and was inconsistent throughout the various media channels used to promote their business.
With a strong customer base already, Steps2Sport were keen to keep changes to their brand minimal as it was already well recognised in the community. However, colours used in the logo did not complement one another or work well on printed media. The logo was also very intricate and busy which did not work well on the embroidered clothing the Steps2Sport team wore.
With this in mind, the first stage was to improve and modernise their logo whilst switching to a similar yet safer colour palette that would suit both digital and printed media. Part of this process included changing the font within the logo to something that would work well for all aspects of clothing and media in order to maintain a consistency.
We then documented all of this and produced a set of brand guidelines for staff and designers to use to ensure colours and fonts match each other. Steps2Sport produce a wide range of flyers, brochures and even merchandise with their logo on so it is vital that this looks professional.
Brand guidelines contain detailed examples on how the logo should be displayed and positioned in various situations as well as having information on colour codes, straplines and typography. The client can refer to this guide or present it to graphic designers to ensure their brand is consistent across all media.
Understanding the Services
Once branding was complete, we needed to take time to really understand how the business operates in terms of what courses are on offer.
Steps2Sport provide a wide range of courses, each of which offers a huge degree of flexibility for parents. Some parents, for example, may want to book multiple children onto one course and select the days which best suit them. Along with this, parents also need the ability to pick extra “add-on” services such as the ability to drop children off early or collect them late, a definite for working parents or those who have other commitments. This meant we needed to incorporate a complete, tailored booking system into the website.
We were also fully aware that parents were likely to want to book quickly, with as little effort as possible, from any location on a mobile device (smartphone or tablet). Therefore, the entire website, and booking system in particular, needed to be fully responsive and work efficiently on each and every mobile device.
The website also needed to cater for two distinct target audiences; parents looking for information and to book courses for their children and head teachers or senior management within schools looking for help on enhancing their curriculum and spending their school sports premium effectively, particularly by educating students in sports as part of their physical education.
Considering how important our children are to us, it was essential the website clearly communicated that Steps2Sport is a company to trust. They wanted to show off testimonials from parents and head teachers alike and clearly demonstrate the key information regarding the processes in place to ensure the protection and safety of children under their care.
As Steps2Sport have some courses that run for a full academic year, it was essential that we created a system which allowed parents to quickly find courses they’re interested in and select the exact days they’d wish to send their children. This was not an easy task and took specialist knowledge and skills to create a sophisticated booking system that could implement our ideas effortlessly.
We also wanted to maximise the number of return customers and, therefore, made the booking process even easier for existing customers, without drawing out the process for new customers or those who do not wish to create an account. New customers simply begin booking and are given the opportunity to create and save a password of their choice in order to retrieve their details the next time they wish to make a booking.
Once they have created an account, parents can simply enter their email address and chosen password and the booking form will have already populated their contact details. They can even choose which of their children they’d like to add to the booking as the system will have each child’s details stored in the account.
When logged in, parents can also update their details, add or remove children and check their order history from a dedicated account area.
As we’ve given users the ability to make online transactions, it is of utmost importance that we ensure users have confidence that transactions are safe and their details are secure. We did this by implementing an SSL certificate to enhance the safety of the website and show we have gone the extra mile. We have also given parents two payment options when it comes to booking onto a course, PayPal and Stripe.
PayPal is a household name that millions of people trust, it allows users to pay without having their card details at the ready. However, the checkout process can be slightly protracted as there are several steps required in order to complete a payment and is especially awkward if you do not have an account.
This is why we have also given users the ability to quickly and efficiently pay by debit or credit card on the Steps2Sport website through another payment platform, Stripe.
In order to encourage parents to book more days and multiple children we built a facility that offers a wide range of discount options. Some of which include:
- A general percentage discount such as 10%, 15% or 20%, applicable before a certain date to encourage users to book early.
- Discounts for additional children added to a booking.
- Discounts for parents who book their children on a course for 5 consecutive days (a full school week).
Steps2Sport have a large team of sports coaches and leaders so it is important parents and teachers know exactly who they will be entrusting their children with. With this in mind, we built a gallery of staff photographs which includes a short biography for each member of the team that also allows them to show off their skills and relevant qualifications.
As in most cases, we were keen to incorporate a platform for the website to grow in terms of content and become a valuable source of information, something search engines love to see. We created a blog and have made sure regular content is added by staff to offer advice and guidance for parents and teachers, discuss the services on offer and demonstrate the latest training techniques in the world of sport.
In order to ensure all customers feel safe and secure when making an online transaction on Steps2Sport we implemented an SSL certificate and have given parents the opportunity to make payment with either Stripe or PayPal.
We integrated a bespoke booking system in order to help parents easily find courses and select the date of their choice. As well as this, the system was developed with extra add-ons such as saving children’s details to parent accounts, making it easier and quicker to select which child they’d like to put on a specific course. The booking system also has the ability to let account holders see their order history in case they’d like to check prices or find the same course again.
In order make Steps2Sport.com as sophisticated as possible, we implemented a variety of discount options to entice and encourage parents to book their children onto courses quickly.
Staff Photo Gallery
A gallery of staff photographs was incorporated to ensure parents and teachers feel comfortable and confident in who they are leaving their children with. This gives them the perfect opportunity to get to know a bit about those who will be looking after and teaching their children sports.
How Can We Help?
If you are in need of a new website, a revamp for your existing website, development to work responsively or anything related to websites and the internet in general then feel free to get in touch. Any member of the Ballyhoo team will be happy to help and can be contacted by telephone on 0121 222 5780, email to firstname.lastname@example.org or via the contact form on our contact page.