Using Twitter Effectively for Your Business
With millions of account holders actively using Twitter each month, it is essential that you are aware of how you can use this platform to your advantage in order to achieve more recognition for your business. There are many different rules and practices you could use to do this, so we thought it’d be a good idea to show you some of our favourite, easy to implement techniques that can help you boost your Twitter following.
First Things First
First things first, you must create a plan and determine your goals. To do this, you should ask yourself (or your client); "what do I want to achieve from my twitter campaign?". A clear objective must be determined before you can carry out your plan otherwise you will be working towards nothing. Do you want to improve interaction? Gain recognition for your brand? Generate sales? Or perhaps you just want to promote your service. Whatever it is, set your goals and daily or weekly objectives to ensure your engagement is consistent.
Twitter is the perfect place to get in touch with professionals, journalists and potential clients, as well as family and friends. Therefore, it is important that what you tweet is short and informative. Not only will this prompt users to click on your link or get in touch, they can comment or mention you on their own Twitter profiles, helping you gain recognition from their followers. So, always make sure you reply politely!
In terms of retweeting, it is important that you only retweet relevant, on-trend tweets from third party Twitter profiles. However, be careful with what you retweet; only retweet tweets that fit in with your strategy.
How to Use it for Business
Twitter is one of the best social media platforms all businesses should be regularly updating. If used correctly as a team, you will be able to:
- Increase engagement with existing and potential clients along with peers and anyone who is interested in what you have to say.
- Build a brand reputation.
- Increase your brand authority and trust.
Using it as a Team
By involving everyone, you will be able to show that your team holds a wide range of expertise, interest and personalities. This will humanise your brand which will, in turn, make more people feel like they already know and trust you, meaning they will more likely want to work with you.
At the end of each tweet your company posts, each individual member should sign it off at the end with their name so people know who it’s from. Different searchers will relate to different members of your team, so it is important that everyone is involved to get that relationship started.
If you are concerned about all of your team members having access to one account, it is important that you research social platforms that allow you to see previous tweets and scheduled tweets or contact experienced marketers to do it for you. That way, you will be able to see if someone else has already posted during that particular day. If they have, you could perhaps schedule yours for the next (unless it is time sensitive, then we suggest you just go for it).
While hashtags may sound cliché, they can be used to promote your tweets and help people discover your content. If you include #webdesign, for example, anyone searching or subscribing to that term will see your post. Therefore, we suggest adding at least three hashtags, definitely no more than five, to each post to strengthen your chances.
Please also keep in mind that you cannot use spaces in your hashtags so don’t put too many words together otherwise people won’t be able to read it. Stick to about two or three.
Twitter has its own tracking software that allows users to monitor their data and see how many interactions, impressions, profile visits, tweets, mentions and followers they’ve gained or lost. This helps you identify whether your strategy is working or needs a rethink.
Monitoring your statistics is very important if you want to grow your brand and gain recognition through Twitter. We suggest that you look into this or contact us for advice on how to use this effectively, we’re more than happy to help and will create strategies that will enhance your performance.
Other Business Tips
- Keep it professional.
- Ensure every tweet is proofed - ask someone to check it over for you to highlight any typos or mistakes.
- If you’re not sure what to post then search for current industry topics or contact trusty marketers like us!
How Can We Help?
We understand that you and your business are unique so we'll tailor an online marketing package just for you based on a number of tried and tested methods. We take a flexible approach that allows us to explore which marketing activities work best to achieve our ultimate goal of increasing the number of visits to your website, raise your Twitter following and improve your bounce and conversion rates.
We will be more than happy to help you with social media and can offer services that will best suit your needs.