Who are Yoga House?
Yoga House is a new and unique yoga studio located in Llanelli, South Wales. They are dedicated to providing the best yoga classes to the local community.
Yoga House approached Ballyhoo to design and build a website that would allow customers to check their schedule and learn more about the various classes and styles Yoga House has to offer, whilst also allowing customers to book online.
We wanted the booking process to be as slick as possible to make sure those in a rush are able to book onto a course quickly and effectively. We expected many users to book through mobile devices - our initial statistics post-launch proved this to be true as over 70% of users were using mobile or tablet devices.
With this in mind, we built an interactive calendar which allows users to look for upcoming classes and those they have signed up to easily and quickly. Of course, we made sure this works well on both desktop and mobile devices.
We were very eager to educate users on the different styles of yoga available since the studio offers classes for beginners and experienced yogis. So, when designing the website, we incorporated a section to explain each class style available in the studio with quick, accessible links to book onto upcoming classes in that specific style.
In order to encourage users to commit to attending classes regularly, we implemented our very own credit system which allows users, at a discounted rate, to buy credits they could then use to later book onto any course they wanted.
As well as this, we’ve included a customer account area to give users the opportunity to view their purchase history, as well as seeing which classes they have previously attended and will attend in the future.
When implementing a payment system, we integrated Paypal, a name that customers recognise and trust. Paypal is beneficial as it allows customers to pay for their credits or classes online without the need to access their card and fill out all their details, all they need to do is log into their account and click confirm.
As the client had a friend design and develop their logo, we were able to accommodate and use our experience to create some fun and vibrant branding, incorporating complementary colours and appropriate fonts. We then documented this to provide the client with a tangible brand guidelines document, a formal record of the identity of the company to distinguish a unique brand image and ensure the website, logo, colour schemes and fonts were all consistent.
Brand guidelines contain detailed examples on how the logo should be displayed and positioned in various situations as well as having information on colour codes, straplines and typography. The client can refer to this guide or present it to graphic designers to ensure their brand is consistent across all media.
The final result was attractive, bright and colourful, both our client and their customers were very pleased with the outcome.
In addition to design, development and branding, we integrated the website into Google Analytics so we can track key features such as users signing up to classes using credits and which classes are most popular.
As well as this, we are able to monitor the revenue generated through the website, allowing us to establish where users came from before placing their order and, therefore, enabling us to learn which marketing campaigns are working and which aren’t.
What the client has to say about our work…
Ballyhoo delivered a fantastic website for my new Yoga studio. Great communication from Anthony throughout the project. Thank you!
A booking system was developed to allow users to book onto classes online easily, even when using a mobile device.
We built an interactive calendar to give users access to their upcoming classes and those they have previously signed up to attended, whilst working well on both desktop and mobile devices.
A credit system was integrated to allow users to book onto a number of different classes once they had purchased a bundle of credits at a discounted rate. This is a great way of encouraging users to regularly attend classes.
Class Information Page
We implemented class information pages to explain each class style available in the studio with quick, accessible links to book onto upcoming classes in that specific style. We wanted to educate users on the different styles of yoga available since the studio offers a range of classes for beginners and experienced yogis.
We integrated Paypal as the payment system as it is very beneficial for allowing customers to pay for their credits and classes online without the need to access their card and fill out all their details, saving time and hassle.
Detailed Analysis of Website Traffic
Google Analytics was integrated in order for us to track key features such as class popularity, classes purchased using credits and distinguish which marketing efforts are working successfully and which aren’t.
How Can We Help?
If you are in need of a new website, a revamp for your existing website, development to work responsively or anything related to websites and the internet in general then feel free to get in touch. Any member of the Ballyhoo team will be happy to help and can be contacted by telephone on 0121 222 5780, email to firstname.lastname@example.org or via the contact form on our contact page.